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Website and Mobile App Privacy and Cookie Policy

This Privacy and Cookie Policy applies to information collected and processed via the www.myamber.com website and/or Amber mobile application (the “Website”) and associated Amber programme customer service channels.  We take your privacy very seriously and therefore want you to know how your data is collected, used, shared and stored.  The Website is owned and operated by Al Tayer Group LLC and/or its affiliates and subsidiaries (together “we”, “us” or “Al Tayer”).   Al Tayer Group LLC, the entity with ultimate responsibility for the Amber Programme is a limited liability company incorporated under the laws of the United Arab Emirates, with commercial license number 520130 and its registered office at PO Box 2623, Dubai, United Arab Emirates.

By visiting/transacting via the Website or supplying information through Amber programme customer service channels, you are consenting to the practices described in this Privacy and Cookie Policy and our Amber Terms and Conditions. Please note that our Privacy & Cookie Policy is updated from time to time and that you will be bound by the most recent update of the policy appearing on our Website. It is therefore your responsibility to continue to check our Privacy and Cookie Policy for updates. Capitalised terms used which are not defined in this Policy have the meaning set out in the Amber Terms and Conditions.

Information we may collect

We collect information supplied by you via the Website, our Al Tayer Group websites or any Amber programme customer service channel including without limitation on the phone, in-store, via email or via our Live Chat feature (once available).  We also collect information when you visit our Website, our Al Tayer Group websites or from third parties authorized to share your information with us, including without limitation Earning Partners and Redemption Partners.  We may collect some of this information even if you are not a registered Amber customer.  This information may include:

  • contact and personal details such as: name, phone number, email address, date of birth, family member details, gender, nationality
  • website statistical information such as:  your location, the URL you use to access the Website, browser or device type, your computer’s IP address and domain type, which pages you visited, search terms you entered
  • transactional information such as:  the date you joined the Amber Programme, Points you accrued and the transactions on which these accrued, Points you redeemed, Points which lapsed, items you purchased through Points redemptions and preferences you have indicated to us
  • information from third parties such as: Earning Partners and Redemption Partners
  • information you supply to us via online or offline surveys or competitions, or through any other Al Tayer Group run website

Where you provide the information of a third party to us, you are confirming that you have their consent to do so.


Our Website uses cookies (very small files that are sent by us to your computer or other access device) and other similar technologies which we can access when you visit our Website in the future.

There are four types of cookies:

Website functionality cookies

These cookies enable you to browse the Website and use our features such as your login or account profile pages.

Website analytics cookies

We use these cookies to measure and analyse how our customers use the Website. This allows us to continuously improve our Website and your Amber experience.

Customer preference cookies

When browsing the Website will remember your preferences (for example your user name, language or location). This makes your browsing experience simpler, easier and more personal to you.

Targeting cookies or advertising cookies

These cookies are used to deliver adverts relevant to you. In addition, they limit the number of times you see an advertisement as well as helping us measure the effectiveness of our advertising campaigns.

By using our Website you agree that we can place these types of cookies on your device and access them whenever you visit the Website or Al Tayer Group websites.

If you want to delete any cookies that are already on your computer, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies.

Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our Website.

How we use information

We (and/or the entities or companies listed in the “Who may we share information with” section below) may use your information including for the following purposes:

  • for any purpose associated with the processing or fulfillment of your Amber membership or Points transactions or to provide any Amber related service you request from us
  • to verify and execute Points transactions you make through the Website, including fraud detection
  • to assist you with your customer service queries or provide information you have requested
  • to manage your account
  • to provide you with a personalized or improved Website experience
  • for analytical or statistical purposes
  • for marketing purposes including communicating promotional information about us, our partners and/or Al Tayer Group websites, through newsletters and remarketing ads. This is subject to whether you have opted out of receiving such communications
  • to improve our service offering or Website
  • to combine it with information we already hold lawfully through other sources
  • to protect our rights, safety or the safety of others including for fraud prevention
  • for any purpose required by law or regulation

Once available, our Live Chat feature will be there to assist you with queries you may have.  We may record and store all chat conversations through the Live Chat feature.  These Live Chat transcripts will only be accessed for customer service purposes.

Who may we share information with

We may share your information with any of the following:

  • our group companies
  • carefully selected third parties with whom we have a relationship (including without limitation Earning Partners and Redemption Partners) and who may contact you or utilize your data only for reasons pre-agreed with us, including marketing
  • service providers who perform services on our behalf, such as: information technology, Website maintenance, surveys and market research, advertising and marketing or any service required to administer the Amber Programme or manage your membership
  • our professional services providers such as: legal, audit, financial and insurance advisers
  • any assignee, successor operator or prospective purchaser of the Website or of us
  • any legal, regulatory, law enforcement, government or municipal bodies

Contacting Us and Opting Out of certain communications

If you have any queries about this Privacy and Cookie Policy, you can contact us using any of the following methods:

  • Amber Assist on 800 26237 (UAE), +971 800 26237 (BAH, KSA, KWT, QTR), from 9.00 am to 6.00 pm (Sunday - Thursday)  UAE local time is GMT +04:00
  • Emailing us at [email protected] with “unsubscribe” in the subject line
  • completing an online enquiry form by clicking here https://myamber.ae/support
  • writing to us at AMBER, Al Tayer Group, P.O. Box No. 125223, Dubai, UAE.

Whenever you receive a marketing communication or newsletter from us (which may be by email, SMS, push notification, telephone or direct mail), you will be given an opportunity to unsubscribe.  In addition you can change your marketing preferences at any time by contacting us as described above.  Even if you unsubscribe, we will still contact you to deliver transactional and administrative information related to your Amber Account.

You may also request rectification of any incorrect data displayed in your online Account by contacting us or in certain cases, you may be able to directly amend certain information online.

Measures we put in place to protect your data

Information you provide to us via our Website is stored on secure servers.  Any transactions carried out through our Website will be encrypted using Secure Socket Layer technology. It is your responsibility to keep any Website passwords or login codes issued to or chosen by you, confidential.

We have implemented various steps to safeguard the integrity of our information technology infrastructure, including by implementing authentication, monitoring, auditing, and encryption technology. Security measures have been integrated into the design, implementation, and day-to-day operations of the Website as part of our continuing commitment to the security of electronic content and the electronic transmission of information. Despite such efforts, generally the transmission of information via the internet is not completely secure and its security can never be guaranteed.  Any transmission of data via our Website is therefore carried out at your own risk.

Your data may be transferred to, and stored in or outside, the United Arab Emirates or wider Gulf Cooperation Council countries. In submitting your data to us and using our Website, you acknowledge that your data may be sent to countries with differing levels of laws in the field of personal data protection.  We require all third parties to whom any personal data is disclosed to keep it secure, treat it as confidential and use it only for the purposes agreed with us.

Google Analytics

The Website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer to help the Website analyse how visitors use the site. The information generated by the cookie about your use of the Website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the Website, compiling reports on Website activity for website operators and providing other services relating to Website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this Website. By using this Website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Third Party Websites

This Privacy and Cookie Policy does not apply to third party websites to which the Website may link and we are not responsible for the privacy and cookie practices of those websites or for any information you submit to those websites via the Website. Please be sure to read their privacy and cookie policies separately to ensure you are comfortable. If you are a member of another Al Tayer Group website, then data collected via any such website will be subject to the Terms and Conditions of the relevant website (as applicable) save that we may combine your data collected through the Website with that other data.

Did you know?

You will earn extra Bonus Points on your Birthday and Amber membership Anniversary